DIGITAL MARKETING – ARE YOU MISSING OUT ON IT?

Introduction :

Digital Marketing has been changing the whole level of businesses. We all know that business competition is raising its level every second, and one of the major support is from Digital Marketing so isn’t it important for all of us to raise our business level so that we can achieve our business goals.? This blog is not just about raising and achieving the business goals but doing it all through Digital Marketing.

So let us start with knowing the basic term related in this blog that is Digital Marketing.

DIGITAL MARKETING: 

Digital Marketing (DM) is a component of marketing that uses all the digital media. Platforms and technology to market and promote the product or service.

digital marketing, internet marketing, marketing

And now, coming to the main topic for which this blog is written, Business goals achieved through digital marketing.

Following are the 7 business goals that can be achieved through digital marketing:

1. Increase Brand Awareness :

Be it organic or paid digital marketing, it helps in increasing  your brand”s awareness. 

Organic DM means doing the social media marketing without investing any money.

Paid DM is doing the same but investing money for advertising.

Key Performance Indicators (KPI) to track are :

  • Social media Shares
  • Social media Likes
  • Email Forwards
  • Referral Links

2. Lead Generation to Lead Nurturing :

Digital marketing helps in generating leads, whether its B2B leads or B2C leads, the businessmen should always keep a point of reducing COCA (Cost Of Customer Acquisition)

KPI to track are :

  • Blog Sign Ups
  • Blog Comments
  • Conversion rate
  • Form submissions
  • Social leads

3. Increase Engagement :

Engagement can be increased in any medium, be it through organic or paid.

KPI to track are :

  • Number of comments
  • Page depth
  • Number of downloads
  • Pageviews 
  • Backlinks
  • Time on site
  • Click-through rate (CTR)
  • Social shares

4. Grow Sales Revenue by  X% : 

When leads come through digital marketing, they convert into sales very quickly. It helps in increasing referral rate without spending much money.

KPI to track are :

  • Revenue influenced by the content
  • Offline sales

5. Improve Customer Retention Rate/Loyalty :

KPI to track are :

  • Bounce rate
  • Followers
  • Retention rate
  • Churn rate

6. Encourage Customers Evangelism By Building Community :

A community is coming together of various people bound by one goal or need. Once a customer is part of this community it is very difficult for customers to get out of that community.  Digital Marketing helps in building community.

KPI to track are :

  • Social media shares
  • Number of comments 
  • Follower count
  • Word -of-mouth 
  • Fans in groups
  • People in Whatsapp or Telegram groups

7. Increase Upsell & Cross-Sell :

With the help of digital marketing, your customers will know about your new products or service automatically because of increased brand awareness and lead generation. You can easily upsell or cross-sell to your existing customers.

KPI to track are :

  • Measure conversions in the shopping cart and landing pages
  • High-value sales from social media recommendations

Conclusion:

  • Use digital marketing to increase your brand awareness
  • Improve your customer retention rate using digital marketing
  • Convert your leads into sales with the help of digital marketing

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